Forget what you think you know about growth. In a recent Eureka Sessions interview, Karen Brendel sat down with Gia Laudi, the dynamic co-founder of Forget the Funnel, to explode some myths and lay down the truth about sustainable SaaS growth: it's all about your customer. Gia Laudi, a battle-tested expert in product marketing and growth for B2B SaaS companies, doesn't just talk the talk—she's got the strategies to back it up.

This wasn't your typical growth chat. Gia challenged conventional approaches and dropped some serious knowledge bombs, covering:

🚫 The "Customer Blob" Trap

Are you guilty of this? Gia dismantles the dangerous idea that your customer base is one undifferentiated mass. She reveals why this "customer blob" thinking is holding you back and how laser-focused segmentation is the key to unlocking real growth.

🧠 Research: Not an Afterthought, but Your Foundation

Think PLG and A/B testing are enough? Think again. Gia argues that these tactics are turbo-charged when built on a bedrock of solid customer research. It's about knowing why your customers buy, not just what they do.

🚨 Warning Signs You’re Missing the Mark

Gia doesn't hold back, outlining the critical red flags that scream "you need to talk to your customers, yesterday." Struggling with messaging? Onboarding a leaky bucket? Retention in the red? This is your wake-up call.

✅ Action Plan: From Reactive to Proactive

Gia gives you the "do this now" steps to turn things around. This isn't theoretical; it's a practical roadmap to get your team aligned and start building those crucial customer relationships.

🤝 Teamwork Makes the Dream Work

Gia emphasizes that customer-centricity isn't a solo mission. It's about breaking down those silos and getting everyone—product, marketing, sales—speaking the same customer language.

This isn't just an interview; it's a roadmap for transforming your SaaS organization into a customer-empowered growth engine.

Ready to ditch the guesswork and build a company your customers will love? Watch the full Eureka Session interview with Gia Laudi now and start driving your customer-led growth journey today!

🔗 Want more? You can dive deeper with Gia Laudi's insights in the Forget the Funnel Podcast and the Forget the Funnel Book.