Transform business model into best-in-class e-commerce marketplace
Business strategy, seller-side technology platform & a new user experience
Java / Spring / React / AWS / Jenkins / Sonarqube
Buscapé is an online comparison shopping site founded in 1999 and has been a top 3 eCommerce player in Brazil ever since. Its platform aggregates products from the most reputable retailers and simplifies its user’s shopping experience by providing reviews and recommendations on the best timing to buy. Throughout the years, Buscapé has fulfilled its mission of understanding people´s shopping needs, providing valuable pricing intelligence and a simple buying experience.
In order to empower Buscapé to execute this change, we evaluated the business and market from a holistic perspective, allowing us to benchmark strong competitors and set the plan to become a best-in-class eCommerce marketplace.
To execute the plan, we put together an Agile Ship of 10 professionals, covering multiple areas from Product and UX/UI to Engineering, Infrastructure and even Growth. We focused our efforts on revamping the user experience for buyers, while creating a new platform for merchants with efficient flows and a scalable technology infrastructure. Automating new processes related to payments, order management and shipping was a critical part of the new software architecture.
By combining efforts with Eureka Labs, Buscapé was able to achieve greater profitability through the new revenue stream, while minimizing cannibalization on its existing business model.
Don’t ignore the details when striving for big outcomes.
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million users
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new merchants joint the plataform
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website traffic and sales